Vision 2027 focuses on the concept of diversion, it seeks to uncover the twists and turns, the interesting and unexpected diversions that can point us in new directions.

 Vision 2027 explores four directions of change that will shape and inspire tomorrow.

“There’s no single answer that will solve all of our future problems. There’s no magic bullet. Instead there are thousands of answers-at least.You can be one of them if you choose to be.”

 Octavia E Butler

Vision 2027 identifies the four main drivers of change for 2027 and beyond. The research zooms in from the macro developments to the human values that are changing. This comprehensive guide will guide you through the latest in future foresight, consumer mindsets, product concepts and colour and provide you with a roadmap for creating your strategic vision for the future. 

About Vision 2027

Vision is the annual cross-industry foresight book by Oltmans van Niekerk, that analyzes the main drivers of change and discerns upcoming attitudes, values, and lifestyles for 2027 and beyond.

Providing a forward-looking perspective, Vision articulates social and cultural developments and delivers strategic insights for mobility, technology, fashion, food, health, beauty, home, and architecture. This approach equips your company’s innovation, design, marketing, and strategy professionals with the tools to foresee significant future shifts, recognize disruptions, explore new growth opportunities, and maintain relevance.

Vision Insights/Digital

• Strategy, mindsets, product concepts, colour and material

• CMF box with 24 colour swatches and 12 material swatches

• Four updates:

  July 2025 Wellbeing & the Future

  August 2025 Sports & Sustainability

  November 2025 Tomorrow’s Generations

  December 2025 Technology & Us

• Bi-weekly News on trend research and design directions.

• You can sign up to a subscription to Vision Insights here

Vision 2027/ physical book

• 262 pages, plus PDF

• Research, mindsets, strategy, product concepts, colour and material

• 24 colour swatches, 12 material swatches

• You can purchase the Vision 2027 book here