The year 2025 bridges 2020 and 2030 and marks the middle of this decade of change. Navigating the big picture and the future of society forms the base of Vision 2025, and all four drivers are overarching global themes. 2025 will be increasingly global and technology-driven, and opportunity and challenge are equally present.

Vision 2025 identifies the four main drivers of change for 2025 and beyond. The research zooms in from the macro developments to the human values that are changing. This comprehensive guide will guide you through the latest in future foresight, consumer mindsets, product concepts and colour and provide you with a roadmap for creating your strategic vision for the future. 

About Vision 2025

Vision 2025 offers a clear and well-organised overview of worldwide cultural, technological, economic and social developments. It is an essential source of information and inspiration for anyone who is involved in innovation, product development, marketing and strategy.

Research into long term global developments (5-10 years) is the foundation of the Vision content. What is currently happening in the world affects people’s thoughts and values and therefore what kind of products will be needed in the future. The colours and materials are directly related to the research in this book, these are the aesthetics that are relevant today and tomorrow.

OvN Insights/Digital

• Early access to Vision 2025, starting with Research and Colour in January 2023

• Strategy, mindsets, product concepts and colour

• Box with colour swatches & timeline poster

• Four updates:

  June 2023 Drivers of Global Change, Asia Pacific

  August 2023 Youth Culture, generation Z & A

  October 2023 The Future of Omnichannel Retail

  December 2023 Storytelling & Community Building

• Monthly news updates on trend research and design directions.

• You can purchase a subscription to OvN Insights here

Vision 2025/ physical book

• Release date 27th of March 2023

• Research, mindsets, strategy, product concepts and colour

• You can purchase the Vision 2025 book here