In the report, OvN explores the current mindsets and opportunities for products and strategies in the health and wellbeing area. During the pandemic, people’s preferences and values have shifted as they have experienced their vulnerability and realised that they are mortal beings. The renewed appreciation for physical, emotional and mental health is a long-term development that can bring good to people and the planet.

The four directions that are explored are Gen Z well-being, Connected to Nature, Inclusive Well-being and Personalised Health.

Content: 29 pages

Excl. VAT

File: digital pdf